Controversial Rusty SUP Advertisement

click images for large view

Reaction: Stand Up Zone message board
Reaction to the reaction: Surfer Mag message board
Rusty blog

Leave a Reply to Greg Cancel reply

Your email address will not be published. Required fields are marked *

36 Comments
  • B-Dog
    January 13, 2011

    Why are people that SUP so selfish? Whats up? I don’t care what you are on you have to cool and take turns. Where does it end? Do we all end up on SUPs just to catch waves? Plus they are all made in China, well most are. How many of those will end up in the landfills? Share waves, it feels good! Aloha!

  • Anonymous
    January 13, 2011

    Rusty sucks! Rusty is all marketing, some VP sitting behind a desk, dictating where to take the brand thru a marketing plan. Rusty is just a face for a ad campaign, but thats it, kind of like our current president, just another puppet!

  • Anonymous
    January 13, 2011

    that is ironic.. cause I see Rusty ride his SUP in La Jolla ALL the TIME!!!!!!

  • Anonymous
    January 13, 2011

    The video made me chuckle. Thank yo so much.
    Not a fan of the SUP vehicle in a crowded/semi-crowded line up (I’m typing like I am the voice in the video). Was at a south Point Loma reef, I will call “Cleft In The Earth” with 6 SUP fellas. Total porkers, bacon like wave gluttons. More respect needed by the hogs. Have a nice day.

  • Anonymous
    January 13, 2011

    Blame Laird.

    Thanks Laird.

  • Surfy Surfy!
    January 13, 2011

    I can’t believe that have started putting violence in cartoons.

  • Anonymous
    January 13, 2011

    wtf? the guy in red is inciting folks to hate me and people like me that smoke cigars. SUP are technically illegal in surf zones as well as swim zones but you see them all the time. the law states that craft with potentially harmful paddles or other forms of unnatural propulsion shall not be allowed in protected areas. lifeguards are at fault for allowing these UFO’s (unwanted, unnatural, undesirable flotation devises) to be in these ares. who buys rusty anyway? folks that dont surf mostly. the guy in arizona was an SUP rider on spring breaks. SUP leads to hate and violance. ban them and rusty, potato chip riders too! thanks laird!

  • Itchy and scratchy
    January 13, 2011

    There is no place for violence in cartoons.we stand with our fellow S dot U dot P dot ers in demanding that Rusty be flogged.

  • Kettle Black
    January 13, 2011

    I’m sure Rusty, the “board company”, will/would soon make “the BEST SUP’s”, then we’ll ALL eat our hate…cause riding a board made by a BIG COMPANY is the best way to blend in and NOT be an individual.
    Who said surfers are rebels? Sheep, the lot of you!
    Funny ad till the backlash. I bet some cigar-chomping, SUPers are NOT pulling their Rusty trunks out for aroebics/yoga(sp?) class tonight!

  • Mad Hater
    January 13, 2011

    I remember seeing “Mothers Against SUPers” sticker on the path to Pipes back in the spring (sorry, I’m a visitor down there and don’t stray too far from the beaten path if the waves are passable there). Maybe more stickers down at the Reef.
    Or just wait till they die of old age and no friends.

  • Pissy Pants
    January 13, 2011

    I DO see a lot of knee-paddling SUPers in the lineup in NorCal, maybe they need to be in a subservient position to be STOMPED!
    WHY mix kneeboarding (a noble, tube-based pursuit), with the lame soggy SUPing?
    Remember when Richie Collins was bashed for doing a floater and NOT pulling into the tube?
    Maybe this is the same story, just a new era??
    Nahhhh…SUPing is NOT the “new floater” (i.e. wrecking the true nature of “surfing”).

  • Anonymous
    January 13, 2011

    Just keep your SUP away from beacons. These breakers have lots of tubes. Not good for you.

  • Eko
    January 13, 2011

    There are plenty of waves for everyone. No need for violence or localism. Lets not hate on the sup’s, Longboarder’s come out of nowhere, groms shred in front of you on your wave. No matter if you are out there on a short board, longboard, SUP, or boogie board just share.

    ekosurf

  • Anonymous
    January 13, 2011

    Go Rusty !
    Down with the SUP’ers

  • Um, so, was the SUP that the guy destroyed one of the SUPs that Rusty makes?

    It’s the equivalent of if there were a Surfy Surfy ad that ripped on bonzers.

    Rusty just completely jumped the shark.

  • Anonymous
    January 13, 2011

    jump the shark is over. kill the shark…

  • singlefinz
    January 13, 2011

    I want to be the guy with so much time on my hands i can make a 12 minute video about, huh???

    JEEEEEEEEEEEZ

    zzzz

  • Greg
    January 13, 2011

    It is a sad thing that there is far more negativity in surfing than positivity towards each other. Has there ever been a more “me first” mentality in any sport/activity?

  • Anonymous
    January 13, 2011

    I think in general, Internet message boards bring out the worst in people and for some reason it’s like 100xs worse for surfers. I’ve rarely experienced the same kind of hostility in the lineup that you see here.

    I think if anything, SUPers are the new bodyboarders. Lot of conformist hate towards a new crop of people who ride waves differently than most. You get beat out for a wave once and now SUPers are all inconsiderate kooks. Put down the on the haterade.

  • Anonymous
    January 13, 2011

    When it comes down to it, everyone’s talking/writing about Rusty this and Rusty that….so Rusty wins. The very mainstream Rusty company tries something edgy/punk/stupid….Rusty wins. Older SUP crew doesn’t live and die by mag ads anyway, so….Rusty wins. It’s called marketing, and it’s working.

  • Anonymous
    January 14, 2011

    I have encountered very few SUP boarders who aren’t complete wave hogs. These morons actually think they are surfers. Truth is they are dangerous pompas ignorant posers who wouldn’t even be able to catch a wave on a short board. Thanks Laird- Hope you are enjoying all the SUP’s on Point Dume.

  • Anonymous
    January 14, 2011

    Don’t you mean, Point Doom???? Bruhahahahahah…

  • Anonymous
    January 14, 2011

    wow…

  • Tomo
    January 14, 2011

    Who cares…..ads are supposed to be provocative. no good calling rusty and whinging about, if anything, the guy who designed the ad will get a raise. The problem dosent lie with the sup, but the person driving the thing. Woulda rather seen a full res version of Kerrsy air- revo tho. things nuts!

  • Anonymous
    January 14, 2011

    Conformist hate? But hey, it’s a great core workout! I’m one step ahead of the game. SUAB, Stand Up Aluminum Boating; SUD, Stand Up Dory. Get all the set waves you want. Who’s in?

  • Anonymous
    January 14, 2011

    Glock Sales soared on Monday.

    http://www.youtube.com/watch?v=IuStBNkvwhE

    Some things take so long
    But how do I explain
    When not too many people
    Can see we’re all the same
    And because of all their tears
    Their eyes can’t hope to see
    The beauty that surrounds them
    Isn’t it a pity?

  • Anonymous
    January 14, 2011

    damn surfing is so behind the times. this type of shit is beyond rehashed from skiers vs snowboarders. get over yourself

  • Anonymous
    January 14, 2011

    Conformist h8 – it becomes conventional wisdom that surfers who don’t SUP can and should shit talk SUP’s all day to the point where Rusty, who actually manufactures SUPs, show’s an ad pandering to this ill sentiment. I’d say that the single most prevalent trend in surfing involves thoughtlessly h8ing on new trends. No?

  • Drunk B-Dog
    January 15, 2011

    I agree that it is not the craft but the person riding it. I am up for that SUAB. Stand up aluminum boating. Or SUD, Stand Up Drinking

  • rolliges
    January 15, 2011

    chuckle, chuckle

    …’bout time

  • Burnt Reynolds
    January 17, 2011

    That was a long video.

    SUPers are wave hogs. That’s why they ride huge chunks of foam with paddles. Why else would you ride a “surfboard” that can’t maneuver.

  • Anonymous
    January 17, 2011

    guns dont kill, i kill…..

  • Anonymous
    January 18, 2011

    Get over it. Its an ad and a cartoon. If you have time to make all of those calls to mags etc. you need to get a life. Im going on a Rusty shopping spree

  • Who's Your Daddy
    January 21, 2011

    I made the video, but didn’t realize until now that it was posted on surfysurfy.

    The video is a compilation just a portion of the actual whining by the janitors on a SUP message board. I thought that if they took the time to watch, they might just see how ridiculous they were.

    For the poster that insinuated that my video took a lot of time = wasted time. You’d be surprised how quickly one can cut and paste.

  • jeff
    January 23, 2011

    dont buy mass market CRAP made BY NON SURFERS!

    ahh feel better my therapist advises me to speak my mind, so here goes…………….

    SUP shortboard longboards bobdyboards etc all good just our sport is way to popular, overcrowding fuels this debate..tell strangers etc that surfing is really rubbish not cool and that all surfers enjoy pissing in their wetsuits.

    Fuck it shortboarders are grumpy because their boards dont float them and most pretend to be Kelly in their dreams =

    CROWDED shorey…

    Longboarders are to fucking fat to ride a shortboard, most have no style at all.

    SUP s good fun actually when there is nothing else to do,
    IE no surf!

    Bodyboards best left to women in bikinis, very welcome in any surf break to defuse the egos..

    Until next time
    Please comment

  • Anonymous
    January 25, 2011

    hah – saw a guy in that same outfit up in LA yesterday. bright pink and black stripes. ala greg knoll, but pink?? seriously?

    there is a reason people are pissed. learn to share waves and take your turn. Seems the common problem nowadays with a lot of new surfers, but the same SUP’rs who take off on every set wave seem to stick out.