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The Surf culture if it had any Culture is long gone. That is to say the intellectual, intuitive refined drive that created a wondrous bacteria was sucked dry by the likes of (just name a few ) Stussy, Hurley, Valcum, Quicksilver , etc , etc. Professional Surfing, Capitalist board shapers, surf magazines and kitsch items like puka shells made a mockery and the relationship between man/woman and the aqua blue.
I agree that the surf culture “image” has been tapped by capitalists selling the “lifestyle” to people all over the world. You can’t stop them. Can you really blame people for admiring surfers and wanting to dress like a surfer? The truth of the matter is…. you can’t buy surfing. You either do it out of pure enjoyment of the liquid dance of the ocean, or you don’t. Real surf culture cannot be bought or sold. It can never die because it lives in all of us who actually surf. The little moments all strung together, our surfing life, our inspiration, passion and CULTURE is very much alive and not for sale.
Pro surfing Rocks as a culture. Kelly slater rocks. I like my quicksilver board shorts, my hurley shirt. If it wasn’t for them who would fund these great contest that bring the best out of the best. Love live the surf culture.
“passion and CULTURE is very much alive and not for sale” What bullshit! Total B.S. Passion and CULTURE are for sell. Just open you computer, turn on the boob tube, look at the bill boards, read the newspapers, watch the super bowl, root for your team. Why the hell do you thing people want to dress like surfers? Especially since surfers have zero fashion sense. Because they have been sold a bill of goods. Saying ” passion and Culture are very much alive is a mythopathic response to I wanna be like mike syndrome that has been intravenously dripped into your pathos of a obama hope era
Jean-Paul St. Pierre (J.P.)
CEO & Janitor
Leucadia, CA 1970