Hitting the lip will make you a star at the mall.
Tilly’s is a parasitic pseudo surf themed store that opens up near long established existing surf shops and then undercuts their prices. Tilly’s does not sell surfboards or wetsuits, just surf themed fashion that you can purchase so chicks will think you surf.
At least Sun Diego has surfboards, but who wants to buy a board at the Carlsbad outlet mall? (notice Borg like stucco architecture that plagues southern California. This is miles away from the previous Tilly’s photo).
Ambercrombie’s Hollister store at UTC in San Diego. Look away, run for your life.